Below is the sixteenth installment in the ZS history message series.
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Expanding Industries, Practices & Offices.
In 1996, ZS reached the 200 employee mark. That same year, two
INSEAD MBA graduates who joined ZS in the early 1990s,
Jean-Jacques Raoult and Torsten Bernewitz, led the first significant
non-healthcare project in Europe. The project was a large scale
corporate restructuring of the company’s retailing network in Germany
and entailed a new, much more unstructured, problem solving
and "general consulting" approach. Globally, our work outside of
healthcare, in what was soon to be called "Priority Industries" (or PI),
broke the $2 million mark in annual revenue for the first time
that same year.
1997 saw ZS conduct its first market research project, for K Company's
product. Rob Sederman, in ZS’s Princeton office, led the project
and began to create a marketing research capability for ZS.
That same year, ZS also embarked on the second phase of its expansion
strategy in Europe. Jean-Jacques and Torsten led ZS teams that
opened offices in Paris and Frankfurt respectively, the firm’s fifth
and sixth offices. Presence in these important markets helped develop
deeper relationships with existing clients and provided better
access to new clients and prospective employees.
ZS Associates has grown across many fronts, always striving to be
closer to the client, to develop new capabilities, and to apply
expertise in new and valuable ways.
To be continued....
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